Technology has probably never changed the way people produce, listen to and consume music as much as it does today and therefore prompts the entertainment industry to reinvent itself constantly. My long experience in the music industry and my passion for new technology push me to try to bring together these two worlds that often seem to distrust each other. The use of artificial intelligence in the creative industry is still in its infancy. It is essential to take the time to reassure and discuss with the most affected by collaborating with them. I am convinced that the use of Artificial Intelligence will assist all levels of music production but above all it will open new creative paths we can’t even imagine today.