During the post pandemic era, science developed a new need: the need to be prepared to public exposure, no matter the scientific field, no matter the topic. Is it still possible for science not to be present in the public debate in a more structured way? Is it possible to explain, present or simply to communicate scientific facts to the public?Is it useful? And still, is it possible to create a storytelling of science that can give a positive contribution to the future of humanity and our planet? Within Sony CSL I try to find an answer (and a fulfilment) to these questions using the strategies, the tools and the inspirations of corporate communications, public relations and content strategy.