What are the elements that make a communication strategy useful? Communicating is increasingly important in an ever-connected world, both for sharing and receiving information. Nevertheless, the incredible amount of exchanged data calls for targeted communication measures that can attract the receivers’ attention while passing the message effectively. Communicating has a fundamental role in every aspect of relational life. During the seminar, I introduce the objectives of the new communication strategy devised for Sony CSL Paris, with specific reference to social media strategy and website contents; the procedure for publishing articles; and project drafting. The seminar also includes a section dedicated to how to write a good project for applying to calls for proposals, besides offering insights into possible trajectories for fundraising.